What are analytics cookies?

Analytics cookies (also referred to as performance cookies) track user behavior and interactions with a website, which is used to improve website performance and user experience.

Such cookies gather data regarding the user’s interactions with the website. For example, this could be the buttons you click, the pages you visit, and the period of time you visit them. Many merchants also use analytics cookies in order to get accurate user experience data on Google Analytics.

Unlike essential cookies, analytics cookies require acquiring European Union user consent according to GDPR. Meanwhile, users of California don’t need to consent but should be informed about cookie usage according to CCPA.

You can add a cookie consent banner to your Shopify website with an app like TinyCookie. It helps ensure GDPR, CCPA, and other privacy regulation compliance and lets you scan and manage the cookies used on your site.